GEO & SEO field notes

GEO insights from a professional guesser.

Case studies and technical findings on AI-driven search, crawling, and indexing — written to be read by humans and quoted by machines.

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Featured
12 min read

Millions of pages removed from Google's index after May 2025 "silent" update

A sudden spike in "crawled - not indexed" pages hit many sites in May. Here I break down what changed, why it happened, and how to fix it.

Google updates
Latest
4 min read

Case study: The unexpected impact of blocking GoogleOther on SEO performance

Discover how blocking GoogleOther with IP-based rules caused connectivity errors in Search Console despite Google's documentation.

Crawling

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